THE LION ROARS BACK TO DANCING RABBIT GOLF CLUB
CHOCTAW, Miss (March 15, 2011) – Dancing Rabbit Golf Club, owned and operated by the Mississippi Band of Choctaw Indians, announced today a new marketing partnership with PGA Tour veteran and two-time major winner John Daly – known as “The Lion” for his golden mane and record setting tee shots. In addition to making Dancing Rabbit Golf Club’s award-winning Azaleas and Oaks courses his home tracts, Daly will appear in broadcast, print and digital advertising on behalf of Dancing Rabbit Golf Club which will break in early spring in key markets across the Southeast.
It is a reunion for Daly who previously represented Dancing Rabbit in 2000. In addition to participating in selected events and appearances at Dancing Rabbit, Daly will display the Dancing Rabbit logo on his signature Loudmouth golf apparel and newly unveiled LCD flat screen television that has been integrated into his golf bag – a first for professional golf.
A native of Dardanelle, Arkansas, Daly owns 19 professional victories including his famed “zero to hero” win at the 1991 PGA Championship at Crooked Stick Golf Club outside Carmel, Indiana and the 1995 Open Championship at St. Andrew Golf Links – “the home of golf.”
The 1990 PGA Tour Rookie of the Year, Daly is only the fourth American since World War II to win two majors before his 30th birthday according to the PGA. In addition to his achievements on the course, Daly is known for his tireless charitable work off the course with Make-A-Wish Foundation® and Boys & Girls Clubs of America.